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While the fundamental principles of ethics — human excellence, the Golden Rule, justice, love, respect, mercy — may be both simple and universal, we recognize that there is a double challenge involved in putting these principles to practice. These are:

First, to put ethics into practice in a way that supports growth in an intensely competitive marketplace while safeguarding organizational integrity.

Second, to make ethical principles relevant to the unique circumstances of organizations, including their particular culture and objectives, their stakeholders’ needs and interests, governmental regulations, and the distinct characteristics of their profession, be it biomedical research or automotive manufacturing.

At The Applied Ethics Group, our commitment is to never lose sight of the forest or the trees. In dedicating ourselves to helping our clients understand the callings of principled behavior, we keep in view the realities of their particular situation. Ethics is far too important, vital, and beautiful to allow it to be denigrated by reducing it to clichés, slogans, or platitudes.

In truth, the ethical way is often not the easiest, but it is, without doubt, the strongest. Understood properly, ethics is a prerequisite to success. Ethical management can be what distinguishes an organization that plans for long term sustainability from those that depend on secrecy and subterfuge. The latter may yield gains, but at a cost that no responsible stakeholders should bear. When ethics is sacrificed for gain, an organization is flirting with its own undoing.